Before going into how digital marketing helps a business let’s talk about Marketing first.
In simple language, Marketing means creating brand awareness about the products/services to make your business grow.
Marketing started with newspapers, then in magazines, then on T.V.
But these types of Marketing or advertising techniques are too expensive.
That is when digital marketing comes into play.
Digital marketing is Making Brand awareness and brand value for your products/services on an Online basis like on Google, Face book, LinkedIn, Instagram, Twitter, etc.
Before going any further, I have two questions for you
When you are going in a car for how much time you
- See outside to any billboards?
2. Look at your phone at social media or search on google?
I know about 95% of you will say yes because that is the reality nowadays.
But the big question is What do these Digital Marketing Agencies do to make your Ads so effective?
Here are some techniques that come under Digital Marketing:
- Content Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Social Media Advertising
- Email Marketing
- Marketing Automation
- Integrated Digital Marketing
When you do all of these techniques and strategies your business will become a BRAND.
And when it does, it will be very easy to make your business grow and stand out from the crowd.
Here’s a better explanation of what I am talking about:
This is what branding is all about! Selling the exact same coffee (obviously with some of their touch in it ).
If these big companies can why can’t you?
Advantages of branding
- Branding helps you stand out in a saturated market. Branding gives you credibility.
- With a clear brand, you can charge what you’re worth.
- Branding leads to customer loyalty.
- Branding leads to returning customers & referrals.
- Branding = Consistency.
- Branding helps to attract your ideal clients.
- Branding your business will save you money and time in the long run.
- Branding will give you confidence in your business.
- Established branding will make it easier to introduce new products or services.
I can go on and on, on Branding but you have to understand that in the coming years everyone’s going to have mobile phones and they are going to use it. Because we want to explore and there is so much to explore in this little device that we wouldn’t know if we use it thoroughly.
Speaking of usage
Let me put some light on how much usage is going to increase in the coming years.
I see that the use of mobile phones is increasing but have you noticed something?
This graph is showing the data traffic which means that the people just are not using phones, they are using mobile phones with an internet connection.
I have another question for you
When was the last time you used a mobile phone without an internet connection?
Well, I don’t remember because most of the things are internet-based. All the social media, search engines and even the games are running with the internet connection these days.
The major point is that the internet is growing and it is growing fast, so I think so should YOU.
Content is KING, But the Engagement is QUEEN and the lady rules the House!